January to July 2014.
Hove Festival mixed large international acts with Norwegian bands in the unique setting of an island outside Arendal City in the south of Norway. The festival was four-days filled with bands, experiences from the quirkiest art scenes, yet-to-be-released movies and eating delicious organic food. Hove Festival sat standards for environmental awareness. Not only because it wanted to preserve the beautiful nature that surrounded the festival, but because it believed that a music festival could make for an interesting way to increase environmental awareness, both with the audience and the partners.
What We Did
Greener Events was hired to do the sponsorship management of the festival in a sustainable way. We worked closely with the British management of the festival, Festival Republic, as well as the Norwegian staff to aid the festival in developing a sponsorship strategy and concept targeted on companies and organizations which could build better festival experiences, the sustainability profile and give the sponsors the opportunity to reach an unique target group.
We followed up on the cooperation and activation of new and existing sponsors and partners. Along with students from Emergence School of Leadership we developed a survey to look at how the sponsors (businesses) involved could reduce their footprint. We also conducted an audience survey, which covered feedback on the event itself, the sponsors and the environmental area.
In October 2014 the festival management decided to cancel the Hove Festival 2015.